BYD launches price war, fuel vehicles shout "oil is better than electricity"

The price cuts of BYD Qin Plus and Destroyer 05 triggered a chain reaction in the market, and the Year of the Dragon price war first started in the A-class market. The Wuling Starlight Advanced Edition directly releases the "Glory Price" of 99,800 yuan, and the starting price of Changan Qiyuan A05 reaches 78,900 yuan. All NETA series have been reduced in price, and the price of NETA AYA is as low as 65,800 yuan. Geely Galaxy E8 launches a limited-time benefit in February, where 2,000 yuan can be used to offset the final payment of 7,000 yuan. Fuel vehicles have also joined the battlefield. Hyundai Elantra shouts that "oil is better than electricity" and is priced as low as 75,800. The price cut of BYD Qin Plus will also have an impact on the same model Dolphin. It is reported that Dolphin will follow the Qin Plus and Destroyer to launch the Honor version model, and the price will be further reduced. With BYD taking the lead in cutting prices, this price war will not only start in the new energy vehicle market, but also declare that the decisive battle between oil and electricity is about to begin.

#01Qin Plus’s competing products quickly followed up

As the main competitor of Qin Plus, Wuling Starlight directly released an advanced version of the "Glory Price". The price of the 150km range model dropped from the previous 105,800 yuan to 99,800 yuan.

Since its launch in December last year, Wuling Starlight has sold more than 30,000 units cumulatively, ranking second only to the Qin Plus DM-i in the market during the same period. Wuling Motors said that among the users who have purchased it, 83% choose the 150 advanced version. Therefore, Wuling Starlight launched a precise counterattack this time and only reduced the price of the 150 advanced version, which is even lower than the Qin Plus DM-i with a 120km battery life starting at 105,800. Considering that its appearance is more avant-garde, its space performance and cruising range are also better, and it is 6,000 yuan cheaper, this is not only a response to BYD's price war, but also a counterattack. It is also a competing product in the A-level market, and Changan Qiyuan A05 is also following up on the entire series. According to sales reports, among the Qiyuan A05 models on sale, the Lite version with 70km battery life has a discount of 11,000 yuan, and the starting price has also reached 78,900 yuan, while the Air and Pro versions have discounts of 15,000 yuan and 19,000 yuan respectively. The long-range 145km version with medium and high configurations has a discount of RMB 16,000 to RMB 23,000.

#02 The new energy vehicle market is in chaos
After BYD fired the first shot, not only competing products of the same level responded quickly, but also many new energy vehicle companies joined the battlefield, almost forming a chaotic situation.

NETA Auto directly announced price cuts for all X/AYA/S models. The NETA X 400 Air model is launched, priced at 99,800, with a price reduction of 22,000. The A0-class NETA AYA has been reduced by 8,000 yuan, and is now sold starting at 65,800 yuan; the coupe model NETA S is also reduced by 5,000 yuan, and the current price starts at 154,800 yuan. However, compared with BYD Qin Plus's "increased configuration and price reduction", the NETA X 400 Air version priced at 99,800 has undergone a certain degree of reduction in configuration. Especially in terms of the smart cockpit, the on-board storage capacity has been reduced from 128GB to 64GB, the 15.6-inch smart central control screen has been reduced to a 10.1-inch smart central control screen, and the Qualcomm 8155 car-grade chip has been cancelled. In addition to direct cash discounts, NETA has also launched limited-time reservation benefits, including a financial discount of 5,000 yuan, 10,000 NETA APP points for old car owners to exchange or purchase new cars, and free charging piles. In addition, the Galaxy E8 has launched limited-time benefits for February, including 2,000 yuan worth of 7,000 yuan car purchase price, 6,000 yuan optional equipment fund, etc. There are currently 5 models of Galaxy E8 on sale, with the price range ranging from 175,800 yuan to 228,800 yuan. This discount is equivalent to directly lowering the starting price to 170,800 yuan.

#03Fuel trucks launch counterattack

In terms of joint venture brands, the Buick brand has launched a "replacement gift". VELITE 6 can enjoy a car purchase finance plan starting from 48 yuan per day. The GL8 has a maximum replacement gift of RMB 10,000, the LaCrosse has a limited-time discount of RMB 35,000, the Verandah Pro has a limited-time discount of RMB 55,000, and the Envision Plus has a discount of RMB 65,000. Hyundai is the first car company to fight back against the oil-electric war. The starting price of the new Elantra has been reduced from 99,800 to 75,800, and it has responded with the slogan "oil is better than electricity".

The biggest suspense now is how the three dominant players in the A-segment market, Bluebird SYLPHY, Corolla, and Lavida, will be reacted to by BYD's Qin Plus price cut.