Prices of various compact cars ranging from RMB 70,000 to RMB 100,000 have been reduced，who is stronger: fuel car or electric car?

After the Spring Festival, BYD released Qin Plus and Destroyer 05 Honor Edition, with prices as low as 79,800 yuan. This move was like a bombshell in the entire auto market, quickly triggering a chain reaction. For a time, more than ten car companies have announced various price reduction measures for many popular models, with prices ranging from mini cars as low as 50,000 yuan to models of more than 300,000 yuan.

On February 21, Cadillac announced the launch of the new CT5 luxury rear-wheel drive model, with the price starting at 219,700. This car was officially announced on December 29 last year, and the price at that time was 289,700-341,700 yuan. Now in less than 2 months, 70,000 people have been officially reduced.

In fact, the phenomenon of significant price cuts on luxury cars has always existed, but they are generally seen at dealer retail prices. However, it is not common for Cadillac to announce its official downgrade shortly after its launch, which is enough to show the ferocity of this price war.

This time, let’s talk about price-reduced models priced at 70,000-100,000 yuan and best-selling cars in the same class.
This is the battlefield with the most intense price wars. On the one hand, compact cars are the main models of family cars, and some old joint venture brands of gasoline trucks have been deeply involved in this field for decades and have established a deep user base. On the other hand, BYD Qin Plus, which launched this price war, is also at this price point, which has also put huge pressure on competing products at the same level.

Looking at sales first, the compact car market in 2023 is still dominated by gasoline vehicles. The sales of Nissan Sylphy and Volkswagen Sagitar have both exceeded 300,000 yuan, while the Sagitar has sold 280,000 yuan. BYD Qin Plus DM-i and Aion S become the only new energy models in the top 10

Since it is positioned as a family car, the most important thing is practicality, economy and a certain degree of comfort. Cost-effectiveness has become the most important thing for users. And this also involves the long-standing Japanese VS German war. Japanese models are known for their fuel efficiency, while German models use more solid materials, better chassis tuning and better driving experience. Here, we have selected the most representative cars for comparison.

In terms of price, although the official guide price of several fuel trucks is higher, the terminal discounts are also greater. What we list is only for reference, and it may fluctuate slightly in different regions and stores. The current starting price of the Sylphy is around 76,000 yuan, the Lavida manual model is even less than 70,000 yuan, and the starting price of its automatic model is also around 70,000 yuan.

Although the Sagitar is the most expensive, the Sagitar is larger overall and is already positioned between compact and mid-size. Its space performance is better, and the interior materials are also superior.

The price reduction of BYD Qin Plus DM-i reaches 20,000 yuan this time, and the price is already very competitive.In addition, if Sylphy and Corolla are mainly used on urban roads, their economics are still difficult to compare with new energy vehicles.

It is worth noting that the Qin Plus is also available in an EV version, and the price of the car has been reduced to as low as 109,800 yuan.

Let’s take a look at the typical models that followed the Qin Plus’ price cuts.

The first is the Destroyer 05, which was reduced in price at the same time as the Qin Plus, but almost lost its name. The two belong to Dynasty.com and Haiyang.com, and Haiyang.com has a relatively lower positioning. Currently, the best-selling pure electric cars such as Seagull and Dolphin are pure electric cars. As a plug-in hybrid model, the Destroyer 05 does not have a strong presence.

In fact, judging from various parameters, the Qin Plus and the Destroyer 05 are not much different. The main difference is the appearance. As mentioned above, compact cars are more important for family practicality and have a more stable style, while destroyers are more youthful and personalized, so the sales feedback of this car is relatively average.

Changan Qiyuan A05 has certain advantages in terms of power, battery capacity and battery life. The interior uses more soft materials and the central control screen is larger. In terms of space, Qiyuan A05 is longer and wider while Qin Plus is taller. It can be said that each has its own merits. But Qiyuan A05 is also relatively more personalized, which not everyone can accept.

To be fair, at this price point, there won’t be too significant differences in configuration and performance. The main thing is price, especially when facing a dominant opponent like BYD.

As for Hyundai's new Elantra, it is the first car company to respond to the "gasoline and electric war", but frankly speaking, the new Elantra's product strength does not have any absolute advantage. What's more, with Sylphy, Lavida, etc. in front, if the price is not sincere enough, it will be difficult for the banner of "oil is better than electricity" to fall on its shoulders.

Wuling Xingguang is a special existence. Although it is a mid-size car, its main competitor is BYD Qin Plus DM-i.

This time, its 150km battery life model has released a "glory price", which has dropped from the previous 105,800 yuan to 99,800 yuan, which is even lower than the Qin Plus DM-i's 120km battery life, which starts at 105,800 yuan. Wuling officials revealed that among the users who have purchased it, 83% of them choose the 150 advanced version, which shows that it is very competitive.

As for the compact SUV segment, the market's major favorites are yet to come to an end. NETA X suffers from brand recognition. It has excellent size and performance in the same price range. As a new power car company, its level of intelligence is also higher. However, there are hot-selling cars in this field such as BYD Yuan and Song. NETA X can only rely on continuously lowering prices to improve its competitiveness.

But BYD’s upcoming Yuan UP may also have an impact on it. Yuan UP will replace the existing Yuan Pro model. Although it is smaller, it is also the first A0-class SUV on BYD's e-platform 3.0, with significant overall upgrades. The outside world predicts that the Yuan UP will sell for around 80,000-90,000 yuan, and they are optimistic that it will become BYD's new hot model.